Weine.de, a Female BPC 2011 Finalist, launched  

Finding suitable wines for every occasion – this simple goal can pose a problem for wine beginners. On these grounds Anja and Frido, two students from Maastricht University, presented Weine.de at the 20th Female Business Plan Competition on May 13th 2011. The webshop is specifically dedicated to people with low or no experience with wine.

Through a special set of tools embedded in the website, the entrepreneurs pursue the goal of systematically recommending suitable wines for customers’ wishes, just as professional sales consultants in local wine stores do. “Unexperienced Customers are usually not able to express their wishes”, says Anja “nevertheless, they know which flavours they like, or who they are going to give a present”. After several months of intense development, financing and acquisition, the first version of www.weine.de finally went online in November.

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