Head of the MC4E, Full Professor Industrial Organisation at Maastricht University School of Business and Economics, and Head of the Department of Organisation & Strategy.
His Chair focuses on industries, varying from software companies to hairdressers, fast-food restaurants and oil refineries. Important discussion topics for Martin are issues such as the structure of industries, the behaviour of companies as well as their performance.
Structure then encompasses matters such as the level of market saturation, whether or not there are accession barriers and whether companies have influential customers or suppliers. Company behaviour on the other hand ranges from innovation to pricing and advertising policy, cooperation and even cartel formation. The behaviour of companies usually changes as industries evolve, whereby entrepreneurship is a determining element of company behaviour within industries.